Close Ad Copy Verbiage
Ads with Rate Plans
SINGLE LINE
Limited time offer. New activation and 2-year agreement may be required. Taxes and fees not included.
MULTI-LINE/FAMILYTIME
Limited time offer. May require 2-year agreement. Requires new activation of two lines of service. Taxes and fees not included.
Even More Plus Rate Plans
SINGLE LINE
Limited time offer. New activation required. Taxes and fees not included.
MULTI-LINE/FAMILYTIME
Limited time offer. Requires new activation of two lines of service. Taxes and fees not included.
Ads with Handset Offers with Mail In OR Instant Rebates
All verbiage must immediately follow or be directly below the rebate information.
Handsets with Data/Messaging add-on requirements for Rebates:
"[Instant or mail-in] rebate requires activation of qualifying voice and data/messaging plan on two-year contract."
Handsets requirements for Rebates:
"New activation of qualifying voice/data plan on 2-year contract and mail-in rebate may be required."
Close Condensed Disclaimer
For use with ads that are smaller than 66 sq. inches.
Limited time offer; subject to change; additional restrictions apply. See printed materials and T-Mobile’s Terms and Conditions at T-Mobile.com for details. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG.
For use with Unlimited Rate Plans ONLY that are smaller than 66 sq. inches.
All unlimited features are only for direct communications between 2 people; domestic only. Limited time offer; subject to change; additional restrictions apply. See printed materials and T-Mobile’s Terms and Conditions at T-Mobile.com for details. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG.
For use with FlexPay Plans ONLY that are smaller than 66 sq. inches.
Limited time offer; subject to change; additional restrictions apply. See printed materials and FlexPay Supplemental Terms and Conditions at T-Mobile.com for details. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG.
Close Radio Disclaimer
Radio & TV Disclaimers
All TV disclaimers must display in legible fonts
All radio or TV ads must contain one mention of retailer’s name. When retailer name is not mentioned in the body of the ad it must be used in the disclaimer. Replace the last disclaimer line from below with: “See (retailer store name) for additional restrictions and details”
No Rate Plan or Handset offer –
“Use of some features may require a data plan. See store for additional restrictions and details.”
Handset and Rate Plan offers –
NO FREE PHONE OFFER “Rate plan and handset offer may require new activation, data plan and 2-year agreement. Plus taxes and fees. See store for additional restrictions and details.”
FREE PHONE OFFER: Move the following section next to the phone offer:
“Handset offer may require new activation, data plan and 2-year agreement.”
Place the following section at the end of the ad.
“Rate plan may require 2-year agreement. Plus taxes and fees. See store for additional restrictions and details.”
Handset Offers only –
NO FREE PHONE OFFER “Handset offer may require new activation, data plan and 2-year agreement. Plus taxes and fees. See store for additional restrictions and details.”
FREE PHONE OFFER Move the following section next to the phone offer:
“Handset offer may require new activation, data plan and 2-year agreement. Plus taxes and fees.”
Place the following section at the end of the ad.
“See store for additional restrictions and details.”
Rate Plan Offers only –
“New activation and 2-year agreement may be required. Plus taxes and fees. See store for additional restrictions and details.”
Unlimited Features
Add this to the beginning of the regular disclaimer for ads that contain any unlimited calling or data features.
Unlimited features for direct US communications between 2 people
Even More Plus Rate Plan Offer only –
“Plus taxes and fees. See store for additional restrictions and details.”
Even More Plus/EIP –
“OAC, $____ down plus $_____/mo. for 20 months; plus taxes & fees. 0% APR. Full T-Mobile retail price $_____. New activation required; qual'g T-Mobile voice plan req'd for duration of installment plan agreement. Participating locations only. See store for additional restrictions and details.”
Flex Pay
Add this to the beginning of the regular disclaimer for ads that contain Flex Pay offer.
“New activation, credit approval and 2-year agreement maybe required. Per month per line $4.99 Control Charge APPLIES unless enrolled in Easy Pay. Plus taxes and fees. See store for additional restrictions and details.”
English Disclaimers
Spanish Disclaimers
Ad Copy Verbiage (English) - For use in Ad Copy to cover all offers
Disclaimer Builder (English) - For print ads larger than 66 sq in.